Mudassar’s global marketing experience ranges across North America and South Asia. He has spent the last two decades accelerating growth for Technology, Telecom, Banking, and the Advertising industry and is passionate about Design Thinking, Digital Transformation, Intelligent Automation, Modern Marketing, and Brand Culture.
Recent Posts by Mudassar Malik
Customer Experience Dominating Digital EconomyMudassar Malik
Learn how to capitalize on your customer’s expectations by using it to drive your transformational initiatives to achieve growth in telecom and countless other customer-facing industries.
Customer Experience dominating digital economyMudassar Malik
Customer Experience: Dominating the Digital Economy, is an infographic that shows how and why CX is dictating the direction of the digital economy, driving value and expectations further. Click to read more.
Smart City 2.0 – A Platform for GrowthMudassar Malik
See how leveraging technology can improve not only a cities infrastructure but the lives of its citizens through more value delivered and an optimized daily living experience.
Customer expectations and business challenges in a digital economyMudassar Malik
With a growing list of ever-changing expectations, it’s essential to mitigate and overcome the challenges you know you’ll encounter on the way to meeting and exceeding them.
Customer Experience in the digital economyMudassar Malik
Pursuit of optimal customer experience is driving digital transformation initiatives; with technology allowing customers to be in direct control of their interactions with businesses. From the ease of multi-channel digital connectivity to immediacy in service, the customers are demanding seamless and hyper-personalized experiences that embody simplicity, Do-it-Yourself, and social. Hyperconnectivity is growing at an unprecedented […]
Voice Assistants: Raising Expectations by Empowering the CustomerMudassar Malik
Voice command technology has mostly been used in smartphones and computers in recent years, but today it’s becoming increasingly common for voice assistants to be incorporated into virtual and home assistant devices, consumer products, appliances, customer service offerings, e-commerce, and more. In fact, as the technologies required to operate voice assistants continue to improve, so […]
Evolving customer behaviours and expectationsMudassar Malik
Pursuit of optimal customer experience is driving digital transformation initiatives across all industries because technology is allowing customers to be in direct control of their interactions with us. From the ease of multi-channel digital connectivity to immediacy in service, customers expect frictionless and hyper-personalized experiences that embody simplicity, Do-it-Yourself, and social. Likes of Amazon, Apple, […]
How can we ensure success in personalized experiencesMudassar Malik
His name is David…not Tom, not John, and definitely not Donald! He is in his early forties, a technophile, practical in nature, and employed as a Senior Manager. He enjoys buying new gadgets, but being a homebody doesn’t eat out, nor travel for vacations. Yet, his shopping app kept sending him options on where to […]
Who is reshaping Customer Experience?Mudassar Malik
Believe it or not, Gen-Y (also known as Millennials) is already the largest generation in the Canadian workforce and I’m sure so is the case in most countries. They were being ignored for their lack of income and spending power. However, it has become glaringly obvious that Gen-Y is a gigantic population, holding significantly powerful […]
5G Future: A New Generation of PossibilitiesMudassar Malik
I still remember how each generation of mobile network provided something different, something new, and caused us (myself included) to wonder what was around the corner. 1G or the first generation of mobile networks were analog technology; characterized by vast energy consumption. Sure, we could make voice calls, but the quality was terrible, security was […]