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Customer-Focused Product Development – with 4 Types of Customer ResearchFatima Khan
In product development, few things matter as much as keeping the customer at the center at every stage of the product development cycle. Offering an enhanced customer experience is now more important than ever, and the best customer experience strategies include a deep understanding of the customer and garnering the most important customer data and insights through the various stages of development. In this article, learn the top four customer research methods that ensure you never lose sight of your customer while working on your next product.