Service design has changed, and so have the men and women who practice it. That’s because they’ve had to adapt; they’ve had to evolve in order to overcome Bad Digital Experiences. Fortunately, we’ve assembled some heroes to discuss where this discipline is having the greatest impact on business and the changing needs of the people it serves.
Judy Mellet - Director, Service Design & Strategy @ Telus Digital
Uzair Sukhera - Sr. Director, Product & Design @ mobileLIVE
Andrea Guertin - Vice President, Design Strategy @ Bridgeable
Patrick Bach - Director, Service Design @ CIBC