Mudassar’s global marketing experience ranges across North America and South Asia. He has spent the last two decades accelerating growth for Technology, Telecom, Banking, and the Advertising industry and is passionate about Design Thinking, Digital Transformation, Intelligent Automation, Modern Marketing, and Brand Culture.
Recent Posts by Mudassar Malik
How Customer Experience Dominates in Today’s Digital EconomyMudassar Malik
Learn how to capitalize on your customer’s expectations by using it to drive your transformational initiatives to achieve growth in telecom and countless other customer-facing industries.
Customer Experience in the Digital EconomyMudassar Malik
Pursuit of optimal customer experience is driving digital transformation and Digital Economy initiatives; with technology allowing customers to be in direct control of their interactions with businesses. From the ease of multi-channel digital connectivity to immediacy in service, the customers are demanding seamless and hyper-personalized experiences that embody simplicity, Do-it-Yourself, and social. Hyperconnectivity is growing […]
Voice Assistants: Empowering e-Commerce Customers To Do MoreMudassar Malik
Voice command technology has mostly been used in smartphones and computers in recent years, but today it’s becoming increasingly common for voice assistants to be incorporated into virtual and home assistant devices, consumer products, appliances, customer service offerings, e-commerce, and more. In fact, as the technologies required to operate voice assistants continue to improve, so […]
Creating the Optimal Customer Experience via Digital TransformationMudassar Malik
Pursuit of optimal customer experience is driving digital transformation initiatives across all industries because technology is allowing customers to be in direct control of their interactions with us. From the ease of multi-channel digital connectivity to immediacy in service, customers expect frictionless and hyper-personalized customer experiences that embody simplicity, Do-it-Yourself, and social. Likes of Amazon, Apple, Google, […]
How Can We Ensure Success in Personalized ExperiencesMudassar Malik
His name is David…not Tom, not John, and definitely not Donald! He is in his early forties, a technophile, practical in nature, and employed as a Senior Manager. He enjoys buying new gadgets, but being a homebody doesn’t eat out, nor travel for vacations. Yet, his shopping app kept sending him options on where to […]
DX 2.0 – Core Digital Transformation Stack has EvolvedMudassar Malik
While we were still working on mastering Social, Mobile, Analytics, and Cloud (SMAC), Digital Transformation aka (DX) itself has evolved into DX 2.0 representing the priority stack – Internet of Things, Data, Design Thinking, and Artificial Intelligence (IDDA). It’s all happening – thinking Internet of Things with all possible connected devices and touchpoints in our […]
Who is Reshaping Customer Experience?Mudassar Malik
Believe it or not, Gen-Y (also known as Millennials) is already the largest generation in the Canadian workforce and I’m sure so is the case in most countries. They were being ignored for their lack of income and spending power. However, it has become glaringly obvious that Gen-Y is a gigantic population, holding significantly powerful […]
5G Future: A New Generation of Possibilities With 5G TechnologyMudassar Malik
I still remember how each generation of mobile network provided something different, something new, and caused us (myself included) to wonder what was around the corner. 1G or the first generation of mobile networks were analog technology; characterized by vast energy consumption. Sure, we could make voice calls, but the quality was terrible, security was non-existent, […]
Robotic Process Automation: Bots Team Up With HumansMudassar Malik
Chances are, you’ve already heard of the Future Workforce or the Intelligent Digital Workforce, which essentially is a newer way of referring to Robotic Process Automation (RPA). For the sake of clarity, let’s quickly define it and move on to why you need to adopt this disruptive approach.
Digital Transformation: How We Approach Tomorrow, TodayMudassar Malik
“Imperative” is not a word to be thrown around lightly. It stresses upon the vitally important, the critical, and perhaps the unavoidable. At the same time, imperatives needn’t be intimidating for they help shape the world around us as we know it. Likewise, Digital Transformation isn’t a choice anymore for any business. It’s imperative because the economy […]