Skip Navigation
Play Video

The Human Element in the Age of GenAI


Episode Summary

In this episode of Behind the Growth, Imran Mian engages with Andrea De Mauro, a renowned Data & Analytics Leader, Author, and Executive Advisor, to explore the intricacies of artificial intelligence (AI), particularly Generative AI, and its human-centric challenges. Andrea shares insights from his extensive experience, emphasizing the importance of ethical considerations and the human element in the development and implementation of AI technologies.

The conversation delves into the critical role of corporate culture and talent cultivation in driving innovation while ensuring that technology serves humanity’s best interests. Andrea shares successful strategies for fostering a culture that embraces change and supports continuous learning and adaptation in the face of rapid technological advancements.

Furthermore, the episode touches on the balance between leveraging AI for business growth and addressing societal impacts, underscoring the need for executives and leaders to prioritize ethical considerations. Andrea’s perspectives offer valuable lessons on navigating the complexities of AI, making it a must-listen for anyone interested in the intersection of technology, business, and ethics.

Featured Guest

  • Name: Andrea De Mauro
  • What he does: Data & Analytics Leader, Author, and Executive Advisor
  • Noteworthy: Andrea De Mauro has a rich background in Data Analytics spanning over 18 years and has built data science and analytics organizations at Vodafone and Procter & Gamble. As a Data and AI Executive Advisor, adjunct professor, researcher, and celebrated author, he champions ethical data use and innovation. His expertise, from competitive intelligence to ethical AI, inspires professionals towards excellence with unwavering integrity. He regularly speaks about Data and AI at conferences and corporate events and can be reached through his website at

Connect on Linkedin

Key Insights

Cultural Shift in Data Transformation
Andrea emphasizes that transforming data within organizations is less about the technology and more about cultural and organizational change. He points out that while the narrative often focuses on algorithms and their capabilities, the real challenge lies in managing the human aspect of these transformations, including talent management, organizational structure, and fostering a data-inclusive culture.

Ethical Use and Governance of AI
The discussion highlights the importance of ethical AI, stressing that it requires a clear understanding of AI’s applications and impacts. Andrea suggests that organizations should codify AI capabilities and implement ethical guidelines to ensure responsible usage. He underlines training and fluency in AI concepts across the organization to navigate ethical considerations effectively.

Evolving Role of Managers with AI
Andrea talks about how the introduction of AI is changing the role of managers, particularly in decision-making processes. He advises that managers need to adapt by learning to trust algorithmic recommendations and encouraging data-driven decision-making. Additionally, addressing the frustrations and development needs of data professionals is crucial for managers to lead effectively in the AI-driven landscape.

Data analysts should have a seat at the table where and when important decisions are made.

Episode Highlights

Andrea’s Professional Journey and Passion for Data

Andrea De Mauro shares his extensive experience in data and digital transformation across various industries, highlighting his time at Procter & Gamble and Vodafone Italy. His journey reflects a deep passion for understanding and leveraging data to enhance consumer experiences and business operations.

“And for the last 18 years, I had the opportunity to see challenges related to data application, data analytics across different industries and in very different contexts for the world.”

The Human Challenges Beyond Analytics

The conversation shifts focus to the human-centric issues organizations face with the advancement of Gen AI, underscoring that the core challenges are cultural and organizational rather than purely technological.

“It may seem counterintuitive, but the process of data transformation is primarily a human challenge and is related to organization and culture more than to technology and data and data itself.”

The Importance of Ethical AI and Governance

Andrea discusses the significance of ethical AI, stressing the need for clear guidelines, governance, and understanding of AI’s applications and impacts on society.

“So ethical use of AI is possible only when, first of all, you have a very clear understanding of what you’re using AI for. And this means that the AI capabilities, they need to be codified.”

The Future of Work with AI

The dialogue explores how AI reshapes the future of work, emphasizing human-AI collaboration and the amplification of human creativity through technology.

“In the age of AI, humans can become more human, can do more human stuff, and delegate more boring pieces of work to machines.”

Get new Behind the Growth episodes — right in your inbox

By submitting this information, you agree to receive episode updates from the Behind the Growth podcast. We take your privacy seriously, keep the information you share confidential, and never send any unwanted emails. Check out our privacy policy to learn how we use your details.

Thank You!

We have sent you a confirmation email.
Please check your inbox.

More Episodes