Related Posts about : data
Do Products Drive Data or Does Data Drive the Product?Ali Ayub Khan
Ever since the rise of data management, big data, and data-driven decisions, product teams have relied on tools and systems that help collect this data and analyze it for better products. But where does this data come from? Even if we answer this question, it leads to another: What data exactly is actually needed to make better decisions at each stage of the product life cycle, from acquisition to retention to expansion? In this article, we set out to extract only the best metrics you need to measure (and how you can calculate them) to get the most out of product management.
I’m Connected but am I Connected to You?Mudassar Malik
Hi there, it’s me, your customer. The one you spend millions of dollars – on mobile apps development and otherwise – trying to connect with during the waking hours? Ya, that one. Well, guess what? I am connected. But perhaps the term “connected” is misleading. I prefer to view myself as “empowered.” And if you […]
How to Effectively Use Adobe Analytics for Data-Driven DecisionsJigar Solanki
I remember a few years ago, I was in a meeting, and the agenda turned out to be website analytics. Typically, anything data and analytics related is of interest to me, so my ears perked instantly up. However, I was shocked and disappointed that the duration of that “website analytics agenda” consisted of announcing that […]