Skip Navigation
Speak to an expert
  • Speak to an expert
  • Expertise
    • Experience
    • Product
    • Technology
    • Approach
    • Engagement
    • Partners
  • Case Studies
  • Podcast
  • Perspective
    • Latest
    • Videos
    • eGuides
    • Blogs
    • News
  • About
    • Journey
    • Clients
    • Expertise
    • Approach
    • Engagement
    • Partners
    • Awards
    • Careers
  • Careers
    • Culture
    • Open Positions
  • Contact
    • Locations
    • Form
Speak to an expert
icon to learn more about our commitment to customers and employees with disabilities.
  • Sitemap
  • Accessibility
  • Privacy
MobileLIVE Site Logo

© 2022 mobileLIVE inc. All Rights Reserved.

MobileLIVE Site Logo

eCommerce Excellence through Proactive Test Automation

The telecommunications industry is highly competitive with new entrants, and high customer churn a big concern. Digital e-commerce and self-service channels play a significant role in acquiring and retaining customers at a lower cost. If a customer is unable to purchase a service or upgrade their device, their likelihood of switching to a competitor becomes high – leading to a lost opportunity and lost revenue. With thousands of use cases, edge scenarios, and multiple languages to support – meeting and exceeding customer expectations and staying ahead of the competition has never been this crucial.

Challenges

  • Multiple Applications needed testing for Browse, Buy, and Self-Serve across web and mobile
  • People-Based Process with no automation in place; only manual processes
  • Multiple Platforms including Android, iOS, web, and mobile view
  • Too Many Use Cases with multiple features and journeys adding up to over 1200 cases

Rather than be reactive, our large Canadian Telco client wanted to ensure a seamless experience for their customers, optimizing their eCommerce and self-serve channels to minimize lost opportunity and revenue. However, there was no automation in place, and the effort needed to support multiple languages and applications, across multiple platforms with thousands of use cases and edge scenarios was missing.

Solution

mobileLIVE deployed robotic test automation using UXPLORE, to continuously test the production environment by mimicking thousands of buy and self serve flows, ensuring an optimal and consistent customer experience.

Using a flexible testing-as-a-service model, our team quickly automated over 1200 cases on UXPLORE for nightly testing targeting multiple devices such as desktop, tablets, and mobile phones. Tests were run on various desktop browsers, including Internet Explorer, Firefox, Chrome, and Safari on Windows and Mac, as well as on mobile devices like iPad, iPhone, as well as Android phones and tablets.

We customized the tool by integrating it with the client’s ticketing system, JIRA, to report defects automatically. The client’s team then triaged issues to be addressed and assigned developers to fix and redeploy.

Success

  • 99% Uptime due to parallel testing of user journeys
  • 85% Reduced Resources in labour and resources required for testing
  • Continuous Testing 5 hours unattended testing on 12 platforms
  • 100+ Critical Defects Mitigated and reported directly
  • 1200+ Flows on multiple devices and platforms test automated

More than just taking a proactive approach to the customer experience, our client, through help, was able to empower themselves with a new way of working, that didn’t choose between efficiency and simplicity.

Like what you see?

This is only a preview of the project. If you’d like to learn more about it, please fill out this form, and one of our experts will be in touch soon.

Thank You!

We have received your request.

A representative from our team will be in touch with you shortly.

Share

LinkedInFacebookTwitterWhatsAppEmail

More Case Studies

A person using a device with a technology overlay

Assuring Smoother Experience with Automated Performance Testing

Better Experience for Customers and the Health Service Provider

A person using a mobile device with a technology overlay

Ensuring Seamless End-to-End Experience with SI Testing

A person using a stylus to point to a graph on a digital interface

Achieving Higher Accuracy of Decisioning through Continuous Testing

icon to learn more about our commitment to customers and employees with disabilities.

© 2022 mobileLIVE Inc. All Rights Reserved.

  • icon to learn more about our commitment to customers and employees with disabilities.
  • Sitemap
  • Accessibility
  • Privacy
MobileLIVE Site Logo

© 2022 mobileLIVE Inc. All Rights Reserved.